Hi, I’m Alex!
I’m on a mission to dispel the myth that you can’t be vegan in China!
When I moved to Beijing in 2019 as a new vegan, I was told by pretty much everyone that it would be impossible to keep up my lifestyle. Of course, I had to prove them wrong!
What started off as a personal Instagram diary to record all the plant-based dishes my Chinese friends were introducing me to has now grown to an over 300K+ following across both Chinese and Western platforms. I’m a foodie first, so whether you’re fully veg or just love good grub, my videos are for you!
As well as creating videos, I am also a full-time entrepreneur with several businesses. I am a vegan hospitality consultant working with major hotel chains to develop plant-based menus and train staff on how to serve guests with special dietary requirements, and I am currently working on launching group tours!
FAQs
Where are you from?
Originally I’m from Vancouver, Canada, however I have lived abroad for almost my entire adult life, including Spain, France, UK, and now China!
Where are you living in China?
Beijing!
What do you do for work?
I quit my corporate job in 2023 and founded Modern Vegan, a vegan service consultancy. I am a full-time content creator and I consult for hotels, restaurants and tourism boards to make their offerings more vegan-friendly.
Do you offer vegan tours?
I am currently working behind the scenes with some tour companies to offer group vegan tours in China. I am not currently available for private tours, but if you are interested in a 1:1 consultation before booking your trip to China, feel free to reach out! I also have some free language cards and affordable guides for some cities in my Buy Me a Coffee shop to help you plan your own trip.