Hi, I’m Alex!
I’m on a mission to dispel the myth that you can’t be vegan in China!
When I moved to Beijing in 2019 as a new vegan, I was told by pretty much everyone that it would be impossible to keep up my lifestyle. Of course, I had to prove them wrong!
What started off as a personal Instagram diary to record all the plant-based dishes my Chinese friends were introducing me to has now grown to an over 100K+ following across both Chinese and Western platforms. I’m a foodie first, so whether you’re fully veg or just love good grub, my videos are for you!
As well as creating videos, I am also a full-time entrepreneur with several businesses. I am a vegan hospitality consultant working with major hotel chains to develop plant-based menus and train staff on how to serve guests with special dietary requirements, as well as a vegan travel consultant. If you need help planning your next trip to China, feel free to reach out!
FAQs
Where are you from?
Originally I’m from New Westminster, BC, Canada (just outside of Vancouver), however I have lived in many places that have become integral parts of my identity including: Spain, France, UK, and now China!
Where are you living in China?
Beijing!
What do you do for work?
I quit my corporate job in 2023 and founded Modern Vegan, a vegan service consultancy. I am a full-time content creator and I consult for hotels, restaurants and tourism boards to make their offerings more vegan-friendly.
Do you offer vegan tours?
I am currently working behind the scenes with some tour companies to offer group vegan tours in China. However, if you are interested in hiring me for a private tour, please feel free to get in contact!